Sprout lets you keep track of all your URLs using UTMs in one place, so you don’t have to rely on external documentation. In addition to the default parameters like campaign name, source and medium, you can also add custom parameters depending on what you need to track. So instead of having to use a separate URL builder, Sprout will automatically generate the relevant UTM parameters every time you publish. UTM Tracking in Sprout Social allows you to seamlessly assign unique tracking data to all the links you publish through the platform. That’s exactly where Sprout enters the picture. Using a social media publishing tool with a built-in UTM tracking system will come in handy. For instance, your organic social publishing strategy could also benefit from regular UTM tracking. There are a lot of ways to use UTM codes–whether it’s for a one-off campaign or a long-standing one. UTM Tag Builder also features a built in link shortener which solves the problem of those long links. ![]() Aside from the GA Campaign URL Builder, you can also use tools like UTMFTW, which has a Chrome extension to help you build UTMs on the fly, UTM Tag Builder or UTM.io to save time creating unique UTMs for your campaigns. You just need to enter the relevant parameters and they will build the entire URL in an instant. These tools simplify the process of UTM creation. Your tagged URL for the first ad creative will look something like this: How to build and track UTMsĪs you might have guessed, it would be time-consuming to develop these UTM codes manually. You’re also tracking the term “Halloween sale” and testing two different ad creatives–one with dogs in costumes and one with simple Halloween décor. You want to share this link on Facebook as part of your paid social media campaign for Halloween. To get a complete picture of how a UTM-tagged URL looks, let’s say you’re going to share the following link: ![]() This means you need to add the “utm_creative” parameter to see how each variation is performing. Or let’s say you want to compare two different ad creatives. Here, you can add the “utm_term” parameter to test how effective the keyword is in driving traffic to your site. ![]() For instance, perhaps you want to target a specific keyword for your campaign. You can add further parameters to narrow down on the specifics. utm_campaign – Helps you track the specific campaign that resulted in the traffic.utm_medium – Helps you understand what type of traffic it is–whether it’s paid, organic, referral, etc.utm_source – Helps you track which platform the traffic is coming from such as Facebook, Twitter, LinkedIn, etc.There are three basic parameters required in standard UTM tracking: While the amount of UTM parameters you can add to an URL is virtually endless, you want to keep things brief and descriptive so you can actually track them effectively. Knowing what type of content led to the traffic could even help you get a better sense of why they decided to click on your link. When you use UTMs correctly, it adds more specificity to your reporting while keeping everything relatively easy to track in tools like Google Analytics. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. UTMs, or Urchin Tracking Modules, are a tracking device to help you get really specific with your traffic source. To really understand UTM tracking, you need to understand the meaning of UTM elements and the different UTM parameters you can track. And that’s exactly what this post is going to help you do. In fact, these tips could change your social media game if you learn how to master them. These two terms may sound a bit technical and perhaps slightly intimidating, but they don’t have to be. That’s where UTM tracking and URL shortening enter the picture. ![]() This typically involves getting more relevant link clicks and therefore, more high-quality traffic. It also means optimizing the performance of the links they’re sharing on social media. How many link clicks are they generating? How much traffic are those links generating? Are those clicks turning into conversions? This usually means measuring the value of the links they’re sharing on social media. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. They have their own methods, practices and sets of skills. Every social media marketer is different.
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